Audi is extending its commitment in international
winter sports to a new level. The Ingolstadt-based
auto brand is now the main sponsor of the FIS Nordic
Combined World Cup.
Audi already sponsors the FIS Alpine Ski World Cup
and the FIS Ski Cross World Cup and, in addition,
will be presenting the next two FIS Alpine World
Ski Championships in 2015 and 2017.
Audi has partnered with the Nordic Combined skiers
for many years. For the athletes, the partnership
can provide an important advantage in the competition.
At the Audi wind tunnel in Ingolstadt, ski jumpers
simulate longer airborne phases and have the opportunity
to take their time and work on their approach and
flight, assisted by expert video analysis.
The 2013/2014 World Cup season kicks off in Kuusamo
(FIN) at the end of November and will subsequently
take the athletes to eleven other venues in Europe
and Russia until the finale next March. The new
‘Nordic Combined Triple’ competition is a highlight.
It aggregates the results of three competitions
held on a single weekend – each result consisting
of the jumping distance and cross- country kilometres.
The premiere will be held in Seefeld (AUT) from
17th to 19th January 2014.
“This partnership underlines Audi’s commitment to
winter sports,” said FIS President Gian Franco Kasper.
“Audi is known for its innovation and now they join
the Nordic Combined discipline at a perfect time
as it is introducing it’s exciting new event this
season with the Nordic Combined Triple.”