Konica Minolta extended its engagement as “Official
Data Sponsor” for the FIS Ski Jumping World Cup
in 2013/14 and added the FIS Nordic Combined World
Cup through the 2015/16 season. The sponsorship
will bring Konica Minolta to 56 ski events in eleven
countries in Europe and Asia.
This is the second season that Konica Minolta is
the Official Data Sponsor for the FIS Ski Jumping
World Cup and its first season with the FIS Nordic
Combined World Cup. The provider for IT services
and managed document processes aims to extend the
positive effects last year?s sponsorship had on
its brand awareness.
“The FIS-sponsorship fits our brand perfectly. As
in Ski Jumping and Nordic Combined, we strive for
technical precision and outstanding performance
in our work for our customers. Additionally, you
have to be bold in Ski Jumping and have the ability
to go the distance in Nordic Combined – both virtues
that we are verifiably known for in our industry,”
said Olaf Lorenz, General Manager International
Marketing Division, Konica Minolta Business Solutions
Europe.
“I am pleased that we can continue our partnership
with Konica Minolta as the Official Data Sponsor
at our World Cup events,” said FIS Race Director
Walter Hofer. “It is sure to be an exciting season
for all of our athletes as they prepare for the
Olympic Winter Games in Sochi.”
“I am pleased that Konica has picked this season
to join the Nordic Combined family,” said Lasse
Ottesen, FIS Nordic Combined Race Director. “They
are coming on board as we embark on what is arguably
the most anticipated season for our discipline with
the Triple in addition to the Sochi Games.”